Design Principles
I design with purpose—balancing innovation with real-world impact. These principles guide me in creating meaningful, lasting experiences that truly resonate.
1. Start with the User
The user is at the center of every design decision. By understanding their needs, pain points, and goals, I create solutions that are intuitive, useful, and provide delightful experiences. Design is about solving problems that matter.
2. Good Design is a Statement
Good design makes a clear statement about a product or brand’s values and purpose. It’s not just about aesthetics—it’s about creating something meaningful that communicates relevance, connects with users, and stands the test of time, making a lasting impression that reflects the product’s role in people’s lives.
3. Grow Through Improvement
Great design is never final; it’s like a garden that needs constant care. A product is always alive, used by real people facing new challenges every day. The more we develop the product, the more we become familiar with it, uncovering its flaws and discovering new ways to improve it to better meet user needs.
4. Design is a Team Effort
Great design thrives on collaboration. When joining a new team, I focus on aligning ideas with product managers, developers, and stakeholders while fostering mutual growth. Regardless of roles, we learn from each other and make better decisions through clear communication and shared understanding.
5. Design with Business in Mind
Designing solutions that contribute to a healthy and thriving business. Happy, returning users are often the best indicator of success, and I strive to create designs that help build long-term value, ensuring that the product not only meets user needs but also drives sustained growth.
6. Design Systems are Foundations
A strong design system is the backbone of scalable, consistent user experiences. It ensures that teams are aligned, reduces friction, and keeps the focus on innovation, all while maintaining cohesion across platforms.
7. Accessibility first
Design must be inclusive. Accessibility is woven into every decision I make, ensuring that products are usable by people of all abilities. Every design aims to be accessible, breaking down barriers and creating experiences that work for everyone.
Design starts with a conversation
Email me at design@ivakrakan.com
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