About
Senior Product Designer & UX Consultant with 8+ years of experience—turning complex systems into intuitive, user-centered experiences.
I’ve partnered with startups and global enterprises across SaaS fintech, automotive, construction, and health tech—often leading design within agile, cross-functional teams. Whether building design systems, conducting user research, or refining workflows, I bring structure, strategy, and sharp attention to detail to every project.
Raised in Zadar, Croatia—where Mediterranean light meets simplicity—I developed a strong creative foundation. The clarity and vibrance of the region continue to influence my design eye, especially when it comes to color harmony and clean, intuitive visuals.
Now based in Munich, Germany, I work with international teams to create thoughtful, inclusive designs. Fluent in German, Croatian, and English, I thrive in diverse, multicultural environments where different perspectives shape better products.
Today, I work independently, collaborating with teams worldwide to design impactful, user-focused experiences.
Design starts with a conversation
Email me at design@ivakrakan.com
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