Iva Krakan – Principal Product Designer & Consultant

Iva Krakan

Designing digital products where complex systems become intuitive, elegant experiences.

App Icon weather icon with an early 2000s aesthetic

SUN — Weather app that refuses to work when it’s cloudy, powered by solar vibes and Y2K nostalgia.

A smartphone screen showing a person in a mid-air gymnastic move, with a charging progress bar at 72%, indicating 1 minute remaining.

CONTÁ — Real-time EV charging with tactile feedback and fluid state awareness.

A digital interface with options for repositioning, cropping, saving, and deleting the text 'opal_05' displayed in dotted style on a blurred background.

OPAL — A soft interface layer designed for focus, quiet control, and visual calm.

A digital assistant interface with a blurred gradient background and a prompting text bubble asking, "What is the name of".

STELLA — Conversational AI designed for soft queries and calm intelligence.

Two square buttons labeled JSON and CSV, one with a black background on the left and the other with a white background on the right. The left button has a cursor clicking on the CSV section.

DATESON — Precise export designed for fast selection & clean outputs.

Digital illustration of a wallet containing four stacked contactless payment cards labeled Y2K, Klarna, Soft Pay, and Active Cards, with a lightning bolt icon on the wallet.

SOFTPAY — Checkout UI that prioritizes brand feel, intuitive flow, and customer ease.